Kenner Power Movers road crew mail-in set of three hard copy 4ups

Kenner Power Movers Road Crew 4up Prototypes

Kenner’s Power Movers toy line had a relatively short shelf life as far as toys go, lasting only a couple of years between 1982 and 1983.  The line of trucks and military vehicles were battery operated and claimed to have real hydraulic working features, just like their full size counterparts.  In 1983, Kenner introduced a mail-in offer for a set of three small plastic construction men and numerous road side accessories.

This is a set of three painted prototype 4ups for the Power Movers road crew.  4ups were a key part of Kenner’s toy creation process, and they were given that name because they were approximately four times the size of the desired end product.  Artists would create the original sculpts of the toys at this larger size,  allowing them to put a higher level of detail into the pieces.  Silicone molds would be created off the sculpts, and then resin 4ups like you see here would be cast from the silicone molds.  The higher level of detail could then be transferred from the resin 4ups over to the production tooling for the small toys.

This similar process was used in the creation of Kenner’s Star Wars Micro Collection.  For more information about 4ups and how they were used in the prototyping process, visit our friends over at the Star Wars Collectors Archive.  Prepare to spend days absorbing all of the great info there!

Painted 4ups such as these could have been used for internal presentations of the mail-in offer, catalog photography, or perhaps even displayed at Toy Fair.

Kenner Power Movers Road Crew 4up Prototypes

These 4ups are made from a dense resin material called Dynacast.  You can see the green Dynacast showing through on the bottom of the unpainted bases.  The pinkish material you see was used to fill in any imperfections caused by air holes.

Kenner Power Movers Road Crew 4up Prototypes

Here is a page from the 1983 Toy Fair catalog showing the mail-in offer and road crew set.

Kenner Power Movers Road Crew 4up Prototypes 1983 Toy Fair Catalog

Here are some images of the production mail-in set and instructions.

Kenner Power Movers Road Crew 4up Prototypes

Kenner Power Movers Road Crew 4up Prototypes

To give an idea of the scale, the largest 4up measures 6 3/4″ high and the comparable plastic figure measures 1 5/8″ high.

Kenner Power Movers Prototype Hard Copy 4up

Kenner Power Movers Road Crew 4up Prototypes

Kenner Power Movers Road Crew 4up Prototypes

Kenner Power Movers Road Crew 4up Prototypes

Kenner Power Movers Road Crew 4up Prototypes

If anyone has any additional information about these Power Movers 4ups, we would love to hear from you!

 

Posted in Internal Items, Prototypes | Tagged , , , , | Leave a comment

Kenner Strawberry Shortcake Strawberryland Miniatures Special Offer Set

Strawberry Shortcake Strawberryland Miniatures Special Offer Set

This Strawberry Shortcake Strawberryland Miniatures set is a great example of the Special Offer toys Kenner released in the late 70’s and early 80’s.  The Special Offer items were a way for Kenner to provide department stores with exclusive/added value toys.  The Special Offer advertisements were sometimes added to the package as a sticker, or printed directly onto the packaging like in this case.

For Strawberry Shortcake, Kenner packaged three miniatures together along with a cardboard backdrop.  The Strawberryland Garden Collector Set includes Apple Dumplin with Tea Time Turtle, Strawberry Shortcake with watering can, and Lemon Meringue.

Strawberry Shortcake Strawberryland Miniatures Special Offer Set

The back of the package also shows two other sets:

The House Collector Set – Raspberry Tart with a bowl of berries, Strawberry Shortcake with Custard, and Blueberry Muffin with her basket.

The Bakery Collector Set – Huckleberry Pie with Pupcake, Strawberry Shortcake with 3 berries, and Apricot with her bunny Hopsalot.

Strawberry Shortcake Strawberryland Miniatures Special Offer Set

The set contains a cardboard backdrop that measures about 4 1/2″ tall x 9″ wide, and also a small product catalog.

Strawberry Shortcake Strawberryland Miniatures Special Offer Set

The backdrop has die-cut windows that can be opened to create extra play value.

Strawberry Shortcake Strawberryland Miniatures Special Offer Set

Back in the day, the Special Offer toys probably really jumped out at kids and parents as they were walking down the toy aisles.  Today, the familiar red, yellow, and black offers also stand out to collectors.  The Special Offer toys are highly sought after additions to any collection.

 

Posted in Toys | Tagged , , , | 2 Comments

Kenner Fast 111’s double-sided metal store display

Kenner Fast111s Double-Sided Metal Store DisplayKenner store displays, or POP (Point of Purchase) displays as they are sometimes called,  are a really fun segment of toy collecting.  Kenner produced many different types of store displays over the years to help sell their product lines.  Some displays are relatively simple like printed cardboard shelf talkers, and others are so large and elaborate that you are in awe when you see them.  Individual displays and display sets could be purchased by toy store owners for use in their stores.  In some cases, the displays were thrown in as a perk to encourage large orders, or given to large retailers in hopes they would display them in the toy aisles.

This Fast 111’s store display is a large double-sided metal sign measuring 29 3/8″ wide x 15 7/8″ tall.  The display is made from two identical metal halves that are riveted together.  This allowed it to hang from the ceiling and be seen from both sides.  The display features the Kenner and FAST 111’s logo, as well as the tag line ONE OF A KIND LICENSE PLATES!  It also has the following copyright information on it:  ©CPG Products Corp. 1981, a subsidiary of General Mills, Inc. by its Division Kenner Products, Cincinnati, Ohio 45202.

One of the coolest parts of this sign is that many of the details are actually press formed into the metal to create a 3-dimensional effect.  You can see the raised areas in the image below:

Kenner Fast111s Double-Sided Metal Store Display

Posted in Advertising, Store Display | Tagged , , , | Leave a comment

Kenner’s hand crocheted Pigtail Play-Wig

Kenner Pigtail Play-WigIf you thought the Daddy Saddle was as far out there as Kenner dared to venture, think again.  Yes you are looking at a play wig Kenner marketed and sold in 1958.  What little  girl didn’t want to run around with a hand crocheted wool wig on her head?  I love this goofy thing!

Let me introduce you to Kenner’s Pigtail Play-Wig.  It ‘s a hand crocheted, wool wig that kids could wear.  I can only imagine how dirty and nasty this thing would get after a hard day of playing.  Would have been funny to see a kid get caught in the rain while wearing one!

The wig is attached to a thin cardboard cutout head and the overall packaged dimensions are about 13″ tall x 9″ wide.  The card reads:

HAND CROCHETED – ALL WOOL
KENNER’S PIGTAIL PLAY-WIG
FUN… COMFORTABLE
FITS ANY SIZE HEAD

SANITARY
THIS PIGTAIL PLAY-WIG HAS BEEN STEAMED AND IMMEDIATELY SEALED IN ITS PLASTIC BAG TO INSURE FRESHNESS AND CLEANLINESS.

WASHABLE
USE MILD SOAP OR FLAKES.  PRESS GENTLY BETWEEN TOWELS.  PULL INTO SHAPE AND ALLOW TO DRY.

PLAY-WIG IS MADE IN 2 STYLES:
STRAIGHT BANGS AND CURLY BANGS

EACH IN 2 COLORS:
BLONDE AND RED HEAD

MADE IN JAPAN. PAT. PEND.
©1958 KENNER PRODUCTS CO., CINCINNATI, OHIO

The Made in Japan is something I don’t remember seeing on a Kenner toy before.  Maybe the wig was only sold in Japan?  I’d love to hear from anyone that might know more about it.

The back of the cardboard is plain:

Kenner Pigtail Play-WigHere’s a close up of the card details:

Kenner Pigtail Play-WigIf anyone has a red head version, I am very interested in confirming that it was made.  Please let me know!

Kenner Pigtail Play-WigIn case you are wondering, yes there are plenty of modern versions out there!

 

Posted in Toys, Uncategorized | Tagged , , , | Leave a comment

Kenner Model Shop dated hard copy Batman sample

This is a bagged Batman hard copy dated 3/15/00.  A hard copy is one of the earliest stages of a figure’s creation, and this particular hard copy is a dark blue resin material.  What’s interesting about this piece, is that it used to hang on a board in Kenner’s model shop at 615 Elsinore Place in Cincinnati, Ohio, along with several other bagged and dated examples.

Each of the bagged samples on the board had a different colored resin in them, and a date that corresponded with when the colored resin was used by Kenner.  My guess is that this was a way for Kenner to keep track of when the resin was used in an attempt to slow down some of the prototypes going out the back door and ending up on the collector’s market.

Here are all the pieces from the bag:

Here is a picture showing just a few of the other bagged and dated samples that were hanging in the model shop:

If anyone has a photo of all of the samples hanging on the model shop’s board, I would love to add it!

Posted in Internal Items, Prototypes | Tagged , | 4 Comments

Kenner Strawberry Shortcake and Care Bears Friend Bear at Cincinnati Zoo

Kenner Care Bear and Strawberry Shortcake at Cincinnati Zoo

This image was scanned from a slide that was found with a large group of Kenner internal slides.  The image shows Strawberry Shortcake and Care Bears Friend Bear posing with kids at the Cincinnati Zoo, probably around the mid 1980’s.

My guess is these are Kenner employees that drew the short straw, or this is part of some kind of internal Kenner rookie employee hazing.  Either way, if you are out there Strawberry Shortcake lady, we would love to hear from you!

Plaidstallions.com has posted a similar picture of Batman, Robin, and Penguin at the Cincinnati Zoo.  There’s a good chance these were from the same day.

Also, don’t forget about the awesome internal Brainiac costume we posted here!

Posted in Uncategorized | Tagged , , , , , , | 1 Comment

Kenner’s The Real Ghostbusters and Rat Fink mashup sculpture

Kenner Real Ghostbusters Ed Roth Mashup

How cool is this?  If you’re a fan of Kenner’s The Real Ghostbusters toy line from the 1980’s and the Rat Fink toy line from 1990, here is a mashup that will leave you begging for more.  Artist Paul E. Francis has completed work on a three dimensional Rat Fink style sculpture of the famous ECTO-1 ghost-busting vehicle driven by Slimer.

Rat Fink was created by the legendary Ed “Big Daddy” Roth and Kenner produced Rat Fink Rad Rods and Rat Fink Hydro Racers cars in 1990.

Let’s hope Paul can get enough interest to offer these to fans and collectors!  Click here for an awesome step by step look at the molding process on the sculpture.

Thanks to Proton Charging for the heads up!

Posted in Fan Made, News | Tagged , , | Leave a comment

Our little bird is introduced to a galaxy far, far away.

starwarshumble1

This is an amazing picture showing George Lucas, Gary Kurtz, and Bernard Loomis meeting to discuss the licensing agreement reached between them for rights to produce Star Wars toys, games, and other products.  Bernard Loomis was president of Kenner Products from 1970-1978.  Its great to see that from humble beginnings come galaxy sized results!

starwarshumble2

 

This is what the original announcement looked like in a trade magazine.  Its kind of crazy to think in todays “connected” world with the marketing machine churning at full speed what news like this would look like today.

Thanks to PlaidStallions!

Posted in Uncategorized | Leave a comment

A look at the original Kenner Star Wars toy anticipation on this Force Friday

Kenner Collector Joe Mendelsohn

If you have any Star Wars toy collectors on your Facebook feed, then you already know what today is.  It’s Force Friday, the official release day for the new Force Awakens Star Wars toys.

ABC News has a look back out the excitement surrounding the release of the toys for the original Star Wars movie, with news footage from November 30, 1978. There is some great behind the scenes footage of toys being assembled and packaged in the Kenner factory. Also an interview with Joe Mendelsohn, who took over as president of Kenner in 1978 when Bernie Loomis moved up to manage the General Mills Toy Group.


ABC Breaking News | Latest News Videos

Here’s a direct link to the video.

Kenner Collector Star Wars factory toy assembly

Careful with those boxes lady, collectors like our packaging in mint condition!

Posted in Interview, News, Toys | Tagged , | 1 Comment

Mark Boudreaux, the toy designer behind every Kenner/Hasbro Star Wars Millennium Falcon

Kenner Collector Bloomberg Mark Boudreaux

Bloomberg has posted an interview with Mark Boudreaux, the man who has been working on Star Wars toys for over 40 years.  Mark started out creating toys at Kenner in Cincinnati as a student, and now still works for Hasbro.

Boudreaux has been behind the scenes all along, crafting Star Wars merchandise since he was a 21-year-old industrial design student at the University of Cincinnati. He landed a paid internship in January 1977 at nearby Kenner Products, which at the time was best known for making dolls based off The Six Million Dollar Man television show.

The article includes some great behind the scenes images, and a look into Hasbro’s current Star Wars design area.  Check it out here!

Image property of Bloomberg Business.

Posted in Interview | Tagged , | 1 Comment